Social media is constantly evolving and changing, as are the popular trends. However, one thing that remains constant is the popularity of social media platforms and their effectiveness at drawing attention and providing useful answers to potential clients. While engaging with social media for attorneys and law firms can feel a bit like dipping a toe into murky, unknown waters, the American Bar Association says that 35% of lawyers who engage...
Following other law firms on social media might seem counterintuitive, since one of the goals of social media engagement is to gain followers for your own practice. However, following other attorneys, law firms, and relevant organizations on social media is a great way to not only stay competitive, but to engage in thoughtful discussions displaying industry knowledge and attracting valuable attention.
Twitter and Linkedin are particularly useful...
Social media marketing can be intimidating, both for those who are unfamiliar with it and those who have never used it professionally. The good news for attorneys is that professional social media use does not have to include complicated marketing campaigns; it can be as easy as making a schedule and sticking to it in regard to posting content like blogs, shared articles, and attorney videos. If posting once a day isn’t feasible, maybe your...
Social media has proven to be an extremely important tool in attorney marketing efforts. Considering how much time the average person spends on social media each day, this isn’t particularly surprising; according to Oberlo, social media users spend an average of three hours each day on social media and messaging and more than 50% of social media browsers use it to research products and services. According to the American Bar Association, 35% of...
On Wednesday, December 9th, Facebook was slapped with a myriad of antitrust lawsuits, courtesy of the Federal Trade Commission (FTC) and more than 40 states.
The social media titan with more than 3 billion users across its platforms is facing allegations including anticompetitive conduct, harm to competition, and violation of federal trade law. If the allegations stick, the federal lawsuit may require Facebook to sell off Instagram and WhatsApp,...
Not all social media platforms are made the same, and they do not all serve the same purpose. It is important to keep this in mind, particularly for law firms and attorneys where professionalism is key. It is also important to make sure you don’t bite off more than you can chew, regardless of the platform. If this means committing to only one or two social media platforms on a consistent schedule, this will look much more professional than...
Social media plays a significant role in an attorney’s or law firm’s reputation, and is no longer just for socializing. Some of the most effective marketing strategies involve social media advertising and engagement. This is no surprise, considering that the average person spends approximately three hours a day on social media, according to the Global Web Index. This is why it is particularly important for attorneys to understand and manage...
Social media has become a significant part of daily life for most people; according to the Global Web Index, the average person spends approximately three hours a day using social media. People are seeking out and discovering all kinds of resources via social media, including products and services. There is a general expectation that professionals should have some kind of presence on social media, and if they can find a meaningful way to engage...