Whenever an accident occurs due to the negligence of one or more parties, it may be possible to file a personal injury claim or lawsuit to recoup the accident victim’s damages. However, “accident” is a broad term that can be used to describe anything from a motor vehicle crash to a workplace accident. Any situation in which one party suffers serious injuries—physical or mental—as a result of a dangerous or catastrophic situation may...
Video marketing is becoming extremely popular across every field, and the legal industry is no exception. For a more traditional field like law, the reasons to invest time, effort, and money into a video marketing campaign might not be immediately apparent. While dipping a toe in the world of video marketing can be daunting at first, attorneys and law firms that forego this strategy could be missing out on some of the serious benefits associated...
Personal injury lawyers help people who have been injured by the negligent or intentional conduct of one or more parties. Unlike criminal lawyers, personal injury lawyers practice in civil court and focus on seeking compensation for injury victims and their families rather than assigning a penalty for criminal actions. The areas in which personal injury lawyers practice vary widely, encompassing everything from car accidents to dangerous premises...
Switching lawyers in the middle of a case can be complicated and stressful, but is sometimes necessary. It’s important to remember that the claim is after all your claim and not the lawyer’s; if an attorney is not meeting important expectations in competence, communication, or compassion, it may be wise to consider switching lawyers.
While this may result in additional legal fees, if you do not believe your attorney can win your case or will...
Attorney marketing often revolves around the idea of offering free and helpful information to potential clients. While offering free help may feel counterintuitive to some, it’s an important and effective way for lawyers to attract clients and convince them to trust a particular law firm. Individuals seeking legal counsel are often experiencing one of the most uncertain periods of their life, and the reassurance provided by free yet valuable...
One of the biggest mistakes attorneys make in their practice is surrendering to the idea that they are too busy to commit to a marketing plan. In any industry, marketing is essential. Marketing ensures that your practice remains competitive with others in the industry and increases your visibility to potential clients looking for legal aid. If clients don’t know your practice exists, or don’t have any reason to hire you over another lawyer in...
It’s not particularly surprising that people in need of lawyers end up in hospitals. Whether someone was injured in a car accident, violent crime, or suffered from medical malpractice, injured people often seek care in a hospital environment. There is an unusual idea floating around regarding seeking legal representation while in a medical facility, that injured peopl
PPC advertising, or “pay-per-click” advertising, is a digital advertising model used to funnel traffic to relevant websites usually through a search engine; in PPC advertising, the advertiser pays the publishing network a certain amount each time the ad is clicked on. Google Ads is one of the most common PPC ad providers, although Bing (Microsoft) Ads, Facebook Ads, and LinkedIn Ads are just a few other popular PPC networks.
PPC Ads can be...