For attorney marketing to be effective, it needs to revolve around one big idea. While each specific marketing effort can address smaller parts of the bigger picture, each effort should remain consistent with the central theme. It can be easy to get distracted and present a main idea that isn’t as effective as it should be; for example, it can be easy to create an advertisement focusing on all the great things about an attorney rather than the...
A settlement offer refers to any offer made to resolve a dispute of some kind. In litigation, an injured party may receive a settlement offer from the liable party to compensate their damages in order to avoid taking the case to court where additional legal fees are likely to apply. Deciding whether or not to take a settlement can be daunting; depending on the type and severity of the damages being compensated, it might be important to consult a...
The legal industry differs from most in many ways, but one way it is similar is the need for marketing; client outreach is a great marketing strategy to draw in new clients as well as keep up with old ones and foster referrals. While some strategies may not be as applicable for a law firm as other companies, there are still a variety of ways in which an attorney or law firm can increase their client outreach with relatively little effort. No...
It can be hard to know where to start when it comes to developing content for an attorney marketing strategy. Content may refer to any type of written material, including landing pages, website content, blogs, articles, press releases, social media posts, and even video scripts and headlines. Providing relevant and well-written content is a great way to offer potential clients something unique and valuable, setting apart one legal practice from...