EBooks and whitepapers are two popular types of long-form content that are inexpensive to produce and can be excellent ways to display an attorney’s practice area authority. The primary drawback of eBooks and whitepapers is the amount of time and effort involved in putting them together in the first place; however, putting in the time and effort to create high-quality long-form content can pay off big for an attorney or law firm’s reputation...
Content marketing is an important tool in any lawyer’s or law firm’s marketing strategy. Content may include blog articles, attorney videos, social media posts, and more. Original content shared in any form can be a great way to display an attorney’s practice area authority, experience, personality, and more. Clients seeking out legal aid or representation will likely be drawn to some kinds of content more than others. The key to effective...
Email marketing is a form of digital marketing in which helpful products, services, and information can be shared directly to a client or potential client’s inbox. For attorneys and law firms, email marketing can take on a variety of forms, from newsletters and promotions to automated check-ins with people who have expressed interest in representation.
While email marketing may feel intimidating at first, thanks to its low cost and automatable...
Among the most popular social media platforms for lawyers, Twitter ranks fairly high on the list. Twitter is unique in that although any type of content can be shared, users must limit their posts to 280 characters or less, including hashtags. Also unique is the broad age range of users on Twitter; while Instagram tends to skew younger (largely ages 18 to 35), Twitter’s base demographic ranges from 18 to 50 years old. For attorneys and law...
Social media can be a valuable marketing tool for attorneys and law firms if they know how to use it. Although there are many different social media platforms, it may not be necessary to utilize every single one of them. Instead, experts recommend focusing on the few platforms with the most to offer your specific practice. Among the handful of social media platforms considered valuable to lawyers, Instagram ranks among the most popular choices,...
Social media plays an important role in any well-rounded legal marketing strategy. Facebook in particular offers an easy-to-use platform where content of all types can be shared with interested friends and followers. While other social media platforms tend to have a narrower demographic of users, Facebook users vary so widely that it is largely expected for any business or professional to have an active presence there.
Facebook is a great way for...
There are a variety of ways attorneys and law firms can engage with social media to increase their visibility. One of the most important platforms for legal professionals to maintain a presence on is LinkedIn. Unlike some other social media platforms, LinkedIn is primarily used for professional purposes and networking. Not only is it an expected way for industry professionals to vet potential hiring candidates, but for those who work in corporate...
Attorney marketing can be intimidating, but it may help to note that there are only a few primary messages of paramount importance for an attorney to communicate to their target audience. Distilling attorney and law firm marketing down to these three goals can help clarify and add structure to existing marketing campaigns and help to develop more effective strategies in the future.
Considering that most people will only hire an attorney once or...