Attorney videos are becoming an increasingly popular marketing tool for law firms around the country; not only does video marketing present a valuable opportunity to engage professionally with potential clients on a face-to-face level with minimal effort, but it can also serve as a significant boost to existing marketing efforts. For example, incorporating attorney videos into a law firm’s website or social media campaign can give the...
As video content becomes an increasingly popular method of marketing, attorneys and law firms have just begun dipping a toe in the pool of videographic possibilities. However, 78% of people watch videos on the internet each week, and 55% watch videos online every day according to Hubspot, which would indicate a new level of importance for video marketing. For someone without time or professional audio-video skills, making and consistently...
Attorney videos are becoming increasingly popular for law firms as consumers come to expect video content from businesses across the board. According to Hubspot, 81% of businesses use video as a marketing tool, and 78% of people watch videos on the internet each week. These numbers alone highlight the need for attorneys and law firms to invest time and effort into video marketing.
However, one of the best parts of video marketing is its...
No longer a short-term fad or temporary trend, attorney videos are becoming a staple in law firm marketing strategies. Even Forbes has noted that law firms with page one rankings all seem to have one thing in common: videos. Attorney videos provide a great way to provide current and potential clients with a sort of face-to-face experience with their lawyer while providing valuable information at the same time. Additionally, attorney videos can be...
Attorney videos are a relatively new trend in attorney marketing strategies. Studies have shown that many people prefer to watch videos rather than read written content, so it’s important for attorneys and law firms to stay current and offer both. According to HubSpot, 78% of people watch videos on the internet each week, and 55% watch videos online every day. This also ensures that an attorney can remain competitive with other lawyers and law...
Attorney videos are quickly becoming an integral part of effective marketing strategies for law firms across practice areas. However, whenever attorneys make their own videos without professional help, the results can leave much to be desired. According to Hubspot, more than 80% of businesses use video marketing as a tool in their customer outreach strategy, and according to Google, 6 out of 10 people would rather watch videos than television....
In a world where so much was already transitioning online, the coronavirus pandemic has given just about every industry a monumental shove in that direction, including the legal industry. As attorneys across the country struggle to develop new opportunities for one-on-one, face-to-face communication with established and potential clients, video marketing has surfaced as a sort of holy grail. According to HubSpot, 78% of people watch videos on the...
Attorneys are held to higher standards than most in regard to expectations for professionalism; this has become particularly problematic in the wake of the COVID-19 pandemic with more and more clients seeking legal help and representation via the internet. While an attorney might be highly skilled at conducting themselves with evident professionalism in a brick-and-mortar law firm, communicating professionalism via a virtual environment is a...