What Type of Topics Do Attorney Videos Cover?

Attorney videos are a relatively new trend in attorney marketing strategies. Studies have shown that many people prefer to watch videos rather than read written content, so it’s important for attorneys and law firms to stay current and offer both. According to HubSpot, 78% of people watch videos on the internet each week, and 55% watch videos online every day. This also ensures that an attorney can remain competitive with other lawyers and law firms that have already begun to utilize this approach to marketing. Video marketing might sound daunting, but doesn’t have to be. There are a variety of common topics attorney videos tend to cover, and legal marketing experts ready to help create professional, engaging videos to boost your engagement with potential clientele.

Common topics covered in attorney videos include the following:

• Attorney introductions: Some attorneys choose to introduce themselves via attorney videos. This creates the opportunity for the same type of information presented in their website bio to be presented in a more personal way. Introductory attorney videos are a good way to synthesize the in-person meetings that are becoming less and less common between lawyers and clients. This also gives clients a better idea of the attorney’s personality and mannerisms, both of which are important to the attorney-client relationship.
• Behind-the-scenes: Behind-the-scenes videos can help current or potential clients get a better idea of how a law firm functions; this in turn can help build on the trust between an attorney and client. Behind-the-scenes videos are not particularly common, but one or two can help give clients a feeling of transparency and openness in regard to your firm.
• Frequently asked questions: Videos of attorneys answering frequently asked questions in their practice areas are a popular choice for attorney videos; these videos are not particularly taxing on the attorney to create, and are often packed full of valuable information for current and future clients. This type of video also provides a broad array of opportunities for discussion topics and a degree of creative flexibility which attorneys tend to enjoy.
• Questions clients should be asking: Another type of attorney video is similar to the above, but expresses an additional level of empathy and understanding. Attorneys know better than their clients what type of questions they should be asking. Answering these questions in addition to the frequently asked questions is a great way to show clients that not only does an attorney listen to their clients’ needs, but they preempt them as well.

To learn more about types of attorney videos, or for help making a professional-grade attorney marketing video, reach out to AskTheLawyers™.