What Should Attorneys Post on Social Media?

Social media marketing can be intimidating, both for those who are unfamiliar with it and those who have never used it professionally. The good news for attorneys is that professional social media use does not have to include complicated marketing campaigns; it can be as easy as making a schedule and sticking to it in regard to posting content like blogs, shared articles, and attorney videos. If posting once a day isn’t feasible, maybe your social media marketing schedule includes sharing new content three times a week. Additionally, it’s important to remember that you do not necessarily need to engage on every social media platform; Facebook, Twitter, and LinkedIn are popular choices for attorneys and are considered generally user-friendly.

Original blogs are great for sharing on social media.

Blog posts are a great way for attorneys to display their authority on topics both broad and specialized subjects and provide valuable information to capture the attention of potential clients who may be following you or visiting your page for the first time. Writing and sharing a blog on social media and elsewhere communicates a level of commitment to your clients’ understanding, as well as offering a unique and original way to make an impression by providing valuable information.

Additionally, blog topics can be extremely wide-ranging; anything goes as long as it is professional and related to your field. If writing new blogs to share with each scheduled social media post does not seem possible, you may choose to share one new blog post a week and fill in the other day with different types of content, such as shared articles or videos.

Draw on the knowledge of others.

It’s important to remember that you are not alone when it comes to developing content for social media. If generating original content to share on each day of your social media schedule does not sound feasible, you can pull from other sources. News articles, external blogs, graphics, and videos can all be useful for sharing on social media. The key is to always give credit where credit is due, and try to avoid sharing material that would direct potential clients to another law firm. In some cases, you may choose to share an article, graphic, or video in order to display your own response to it as a professional; this can help increase the impression that your firm is both in-the-know and practiced at applying the law in practical ways.

Videos are engaging and becoming increasingly expected on social media.

If you and your firm are behind on the video marketing trend, you’re not alone. The legal industry is one of the last to catch up to the video marketing trend that is encouraging social media and internet users to seek out and expect recorded content, even over written material. Attorney videos are excellent for sharing on social media; eye-catching enough to draw visitors in, videos can provide a quick, efficient, and personable way to communicate information potential clients may find valuable. In a world where so much is remote, attorney videos can even synthesize the face-to-face interactions that many people are missing. Similar to blogs, attorney videos are also an excellent way to display your industry-authority in an appealing way your followers are more likely to value.

For more ideas about what to post on social media as an attorney or law firm, talk to a legal marketing professional.