Three Tips for Lawyers Who Are “Too Busy to Market” Themselves
Written by AskTheLawyers.com™
One of the biggest mistakes attorneys make in their practice is surrendering to the idea that they are too busy to commit to a marketing plan. In any industry, marketing is essential. Marketing ensures that your practice remains competitive with others in the industry and increases your visibility to potential clients looking for legal aid. If clients don’t know your practice exists, or don’t have any reason to hire you over another lawyer in the same field, your business is going to dwindle.
That said, it’s easy to understand why many attorneys feel this way; practicing law can be high-stress and time-consuming. The idea of adding one more thing to your waterfall of daily tasks might sound like a good way to drown, but there are some ways to ease the pressure. Even when time feels like a rare and valuable commodity, it’s important to remember that attorneys cannot afford to be too busy for marketing. If marketing is a priority, and it should be, you will either find the time in your schedule or hire someone who has the time.
Here are three tips for attorneys who are too busy to market themselves:
- Commit to what you can: Making a marketing plan can be overwhelming, but it’s important to remember that you don’t have to dive into it all at once. If the first step for your firm is creating a professional account on one or more social media platforms, that’s perfectly fine. Maybe the goal is to update your website or make sure it’s optimized for mobile use. Whatever it is, commit to something. Eventually, you can work up to an active and comprehensive marketing plan.
- Schedule time: Some attorneys feel that they don’t have time to market themselves because they have not dedicated a specific time to marketing. Even if this means setting aside an hour of time once or twice a week to post on social media, write a new blog post, or take steps toward some other marketing effort, something is better than nothing. If you don’t schedule time to dedicate to marketing, it is unlikely to happen.
- Hire others: For attorneys who truly do not have enough time in the day to work their cases and commit to marketing, it’s important to remember that you are not alone. In fact, many professionals dedicate their careers to the very thing you don’t have time to do but your practice needs. If it falls in your budget, you can even hire a legal marketing professional to handle all or most of the marketing for your firm. If you don’t have quite enough time to commit to all of the marketing you want to, or if you don’t have room in the budget for a full-fledged marketing takeover, consider hiring freelancers. Freelancers can help write original pieces for social media, blogs, and more. If you want to delve into attorney videos, you can even hire an attorney video expert to help record and edit one, so that all you have to do is post it online.
For more tips on how to market on a time budget, reach out to a legal marketing expert.