The Power of YouTube for Attorney Marketing
Written by AskTheLawyers.com™
Did you know that YouTube is the second biggest search engine in the world after Google? In fact, this video search engine is owned by Google and is one of the first places people go for helpful information and entertainment alike. YouTube is a user friendly way for businesses and individuals of all types to increase their visibility and offer original content to targeted audiences. According to Hubspot, 81% of businesses use video as a marketing tool and that percentage is growing significantly each year.
Oddly enough, the legal industry has been one of the last to join the trend, but not without results; studies have shown that many consumers prefer to watch videos rather than read written content. Attorneys and law firms that fail to provide video content are losing out to those that do. According to the marketing resource Social Media Examiner, approximately 55% of marketers use YouTube professionally. Additionally, YouTube reaches more 18-34-year-old viewers than any other television network and is used by 68% of baby boomers, according to Sprout Social.
YouTube videos don’t just stay on YouTube.
It’s important to keep in mind that YouTube videos can be used in a myriad of ways. Unlike other forms of social media in which the content remains primarily on the platform in which it was posted, YouTube videos can be shared across various social media networks, via email, and even on law firms’ and attorneys' websites. In fact, legal marketing experts strongly recommend incorporating videos into a law firm’s website to make it easier and more engaging for potential clients to learn about the firm, attorneys, and what they do. YouTube is an easy way to do this, and also ensures that content from your firm is available if a potential client was to search directly in YouTube or elsewhere.
Dedicating time, effort, and even money to producing and publishing high-quality YouTube videos isn’t a singular marketing strategy; creating and hosting professional content on YouTube produces many other possibilities in the realm of attorney and law firm advertising. Investing in high-quality attorney videos hosted on YouTube is more than just a step in the right direction in regard to a legal marketing strategy—it’s more like a giant leap forward. Hosting professional and relevant content on YouTube opens up doors for more effective, efficient, and honestly easier marketing across social media platforms, email marketing, newsletters, website composition, and more.
With so many videos available, competition is fierce.
However, it’s important to remember that with video marketing becoming commonplace, competition is ever-increasing. This is why a video marketing strategy needs to excel above the rest to be truly effective. Grainy videos with distorted audio aren’t going to do it—not when other law firms are producing professional-grade videos with clear and crisp audio-visual quality.
Many businesses combat this obstacle by hiring a professional marketing service to save them time, money, and effort and ensure that their content is as competitive as possible. Unless someone in your firm moonlights as a professional videographer with time to spare, hiring a marketing provider specializing in attorney videos is probably a better choice.
The good news specific to video marketing is that, as mentioned above, YouTube videos can be used in a wide variety of ways; so, while you are paying once for professional-grade videos, those videos can be used endlessly in different marketing strategies well into the future and across different platforms.
To learn more about the power of YouTube for attorneys and law firms, or to learn more about attorney videos, reach out to AskTheLawyers™.