Six Twitter Tips for Attorneys and Law Firms
Written by AskTheLawyers.com™
Among the most popular social media platforms for lawyers, Twitter ranks fairly high on the list. Twitter is unique in that although any type of content can be shared, users must limit their posts to 280 characters or less, including hashtags. Also unique is the broad age range of users on Twitter; while Instagram tends to skew younger (largely ages 18 to 35), Twitter’s base demographic ranges from 18 to 50 years old. For attorneys and law firms, this makes Twitter a valuable tool for reaching their target market.
The following six tips can help attorney and law firms get the most out of Twitter:
- Keep it concise. The 280 character limit required for Twitter posts already forces users to be more concise than usual. However, according to TechCrunch, the average length of most Twitter posts is only 33 characters. Habitual Twitter users are drawn to clean and fast information/entertainment; this means if you can find a way to communicate your message in less than 280 characters, it might behoove you to do so.
- Vary your content. On any social media platform, it’s important to vary the type of content you share to keep people interested and to give a well-rounded impression. Pictures, videos, text, and shared links are all popular choices for Twitter users and can be shared with any post. A Twitter page that is only links or texts won’t be as engaging as another page that also offers pictures and videos; video content, in particular, is becoming the preferred type of media for users across social media platforms. Whatever content you decide to post, remember to keep it relevant and professional.
- Learn to use hashtags. Hashtags are an important part of increasing your Twitter profile’s visibility. Like Instagram, when used correctly, hashtags can greatly increase a post’s visibility; learning what hashtags your target demographic uses on social media enables you to do the same and make sure your market is seeing what you’re sharing.
- Be consistent. Consistency is key in any marketing strategy, especially social media marketing. A Twitter profile with only one or two posts shared haphazardly with weeks or months between them isn’t going to look very professional. Decide how often you want to post on Twitter and commit to sharing at the same time on the same day(s) each week; not only will this increase your visibility, but it will also make your profile appear more professional and actively engaged.
- Follow others. Twitter in particular is a great place to follow other users; attorneys and law firms using social media for professional purposes should limit those they follow to accounts that are relevant to their industry in some way. Following local and state law centers, research organizations, and even other attorneys can be a great way to network and stay up to date with social media trends in the industry.
- Retweet. Retweeting is a great way to engage on social media; when you come across someone else’s post with content that your followers might find relevant or interesting, retweeting it may not only increase your visibility but is also a great way to share valuable content without having to produce it yourself.
To learn more about Twitter for attorneys and law firms, or for help boosting your social media marketing strategy, reach out to a legal marketing expert.