Is Email Marketing Still Important for Law Firms and Attorneys?

Email marketing is a form of digital marketing in which helpful products, services, and information can be shared directly to a client or potential client’s inbox. For attorneys and law firms, email marketing can take on a variety of forms, from newsletters and promotions to automated check-ins with people who have expressed interest in representation.

While email marketing may feel intimidating at first, thanks to its low cost and automatable nature, it doesn’t have to be stressful. According to DMA, in 2018 every $1 spent on email marketing yielded a $32 return on investment. This makes email marketing a tried and true standby for many industries, including legal.

Benefits of email marketing for attorney and law firms include:

• Low cost: Email marketing is a cost effective way to reach out to your target market; whether you subscribe to an email automation program or pay a marketing service to handle it for you, email marketing is considered one of the most cost effective methods of attorney marketing.
• Mutable: Mutability in this case refers to the way email marketing can be used for just about anything. Unlike some other marketing campaigns, email marketing can be used in a wide variety of ways for a wide variety of goals. From follow-ups to promotions to requests for reviews and testimonials, the sky's the limit in regard to email marketing possibilities.
• Easy to automate: One of the best parts of email marketing is its ease and ability to be automated. Whether you are running a specific campaign or have simply set up your email to send automatic replies or follow-up emails, email marketing can be a big time-saver.

Email marketing can serve multiple purposes.

One of the best parts of email marketing is the variability of use it allows for. Email marketing may be used as a way to inform current and potential clients about upcoming changes, promotions, or may even be used to send out important reminders to relevant parties.

Similarly, email marketing is a great way to reach out for reviews and testimonials from past clients; setting up a simple web form for clients to fill out can simplify the process even further. From helpful information to relationship-building outreach, email marketing can factor into just about any marketing campaign.

Email marketing ideas for attorneys and law firms:

• Newsletters
• Promotions
• Reminders
• Automated follow-ups
• Automated check-ins
• Articles
• Blog updates
• Attorney videos
• Helpful information
• Review and testimonial requests

Email marketing opportunities are only as limited as the imagination. Investing in a multi-faceted email marketing strategy is a great way to stay present with current, past, and potential clients.

To learn more about email marketing for attorneys and law firms reach out to a legal marketing expert.