Five Facebook Tips for Attorneys and Law Firms
Written by AskTheLawyers.com™
Social media plays an important role in any well-rounded legal marketing strategy. Facebook in particular offers an easy-to-use platform where content of all types can be shared with interested friends and followers. While other social media platforms tend to have a narrower demographic of users, Facebook users vary so widely that it is largely expected for any business or professional to have an active presence there.
Facebook is a great way for attorneys and law firms to connect with potential clients and show off their industry knowledge and expertise. Additionally, Facebook is a great place for happy clients to share reviews for other people seeking legal representation to find. Unfortunately, many lawyers and their firms are not making the most of their Facebook presence.
The following five tips can help attorneys and law firms get the most out of their Facebook profile:
- Post consistently: One of the biggest mistakes attorneys make on social media is failing to share valuable content consistently. A Facebook profile or business page with a few sporadically published posts comes across as unprofessional; in a field where professionalism is extremely important, consistency is key. It’s a good idea to sit down, dedicate the time, and figure out how often you intend to post as well as what kind of content you intend to share. Are you going to post once a day? Three times a week? What time of day will these posts go up? What type of content will each post include? It’s a good idea to commit to posting more than once a week, but it’s also important to avoid biting off more than you can chew. Overzealous social media schedules can lead to further inconsistency when they can’t be kept up with. Facebook also offers the option to draft a post ahead of time and schedule it for what day and time you want it to publish to your page; some people find it easier to set up some or all of the week’s Facebook posts ahead of time.
- Include videos: Videos are becoming extremely popular, especially on Facebook. While blogs, shared articles, and other written content are still important to write and/or share from trustworthy sources, law firms that don’t make use of video marketing are missing out. In fact, in 2016 Mark Zuckerberg predicted that Facebook would one day consist entirely of videos. With many social media users preferring to watch videos over reading content, law firms that do not include videos in their marketing strategy are missing out on a fast-growing field of content that will soon be a necessity.
- Engage with visitors: It’s not enough merely to have a social media presence; if someone sends a message to your page or comments on a post, it’s important to engage with them in a timely manner. Failing to engage with visitors to your page or profile can come across as careless and/or unresponsive. You want visitors to know that you value their engagement and are open to discourse in the event they or a friend have a legal problem they’ve just been waiting for someone to listen to.
- Utilize the Resources and Tools: Facebook business pages have a section where the page admin can click on “Resources and Tools”. Not only can this offer valuable insight into which posts are performing well and which are lagging, but this section also offers up-to-date social media marketing tips for those who want to make the most of their Facebook presence.
- Consider your competitors: Like any marketing strategy, it’s a good idea to see what your competitors are doing. What kind of content are competing law firms posting? Are they getting likes, shares, or comments on one type of post more than another? Take note of what works and what doesn’t, and test similar methods on your page until you start to see the desired results.
For more tips on social media for lawyers, reach out to a legal marketing professional.