Attorney ROI Marketing Form

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Contact Information

Name

Cell Phone Number

Marketing Information

1. What is my projected gross income for 2020?

2. How much did I spend on Marketing channels?

Include:

Digital Marketing
Networking:
1. Meals, lunches, group memberships.
Radio and TV
Referral fees

3. Total marketing spend

4. How much paying business came in from each of these marketing channels?

5. Total Fees Generated from Marketing:

6. Take your marketing spend (#3 above)

6A. Divide it by gross income

6B. Now multiply that number by 100 to get the percentage

7. How close to 3.7% is it?

8. What adjustments do you need to make?

9. Take your fees generated from marketing (#5 above) and divide it by marketing spend (#3 above) Then multiply that number by 100 to get your ROI

Moving Forward

10. How much is an average case worth to you in fees?

11. What is your financial goal for the next 12 months?

12. How many new cases do you need to get to achieve your goal?

How do you need to adjust your marketing plan to reach your goal?

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